Enhance your mobile app with location,
mobility and environmental information.
We believe that knowing the location, behavior and environmental situation of your users is valuable in so many applications. Embed MOVE into your own app and know when your users are where, how they behave and in which context they act.
The MOVE platform consists of two main components, MOVE SDK and MOVE Backend. The software development kit is available for Android and iOS and can be integrated into existing apps or used as part of a new application. The backend makes the data collected by the MOVE SDK available via APIs as well as a web interface.
The data prepared in the MOVE backend can be retrieved via an API and displayed as a timeline. The data can be transferred to your application, displayed on the user’s smartphone, or retrieved as a timeline via a web service.
When mobility is detected, the MOVE SDK on the smartphone starts recording the corresponding data.
The data is forwarded to the MOVE backend. A machine learning algorithm determines the modes of transportation.
Car trips are analyzed in more depth and evaluated according to their safety. This includes, in particular, smartphone distraction.
Adherence to speed limits, braking, acceleration and cornering behavior are also evaluated.
General mobility behavior is also recorded. This includes cycling, walking and the use of public transport.
12:00-12:11 (11 min.)
FROM: 500 W 2nd St, Austin, TX 78701, United States
TO: 2600 E 13th St, Austin, TX 78702, United States
12:00-12:11 (11 min.)
FROM: 500 W 2nd St, Austin, TX 78701, United States
TO: 2600 E 13th St, Austin, TX 78702, United States
12:11-12:16 (5 min.)
12:16-12:25 (9 min.)
12:11-12:16 (5 min.)
in Short Trip Drivers
Wait until any day between 5:00 PM and 8:00 PM in the user’s time zone
Short Trips Message
Event data from the timeline is made available at an API, where it can be transferred to a CRM system or a marketing automation platform. We optionally offer a pre-integrated solution in cooperation with customer.io. Using attributes and segments, you can easily and flexibly design fantastic customer journeys.
Check your campaign results in real time and optimize it to reach your conversion goals.
After the SDK has been set up and its services started, it automatically activates itself in the background and collects the required data completely autonomously and without any user interaction, even when the app has been closed. The GPS and IMU data are recorded at high frequency to best analyze the user’s method of transportation and driving behavior. This includes events such as phone distractions, speeding, and acceleration, cornering, and braking behavior.
It is essential to keep the power consumption of the app as low as possible. That’s why every SDK instance running on a smartphone learns the individual activities of its user and personalizes its lifecycle in the background as a result.
Our statistical models are able to interpret a user’s behavior in an optimal way. For example, MOVE recognizes whether a route was traveled by car, bicycle, public transportation or on foot. If it is a car trip, driving style and behavior can be interpreted and evaluated. Relevant positions are also learned, e.g. the user’s place of residence or workplace.
Our objective is to identify risks and warn the user at the right time. For this purpose, we use predictive analytics for temporal and spatial forecasting, i.e. when a person will be where. In combination with, for example, weather data, we can provide warnings of possible dangers in the future. To do this, we use time series analysis, (density-based) clustering methods and the modeling of stochastic processes (probabilistic modeling), among other things.
External devices help us to better understand the environment. This enables us to recognize whether a user is driving their own vehicle and to detect emergencies such as a car accident or fall. The MOVE app communicates with these devices – such as MOVE eCall or MOVE wristband – via Bluetooth and interprets the information from their sensors. We offer the MOVE emergency platform as a web service or via API for emergency response centers.
Via the MOVE APIs, the SDK makes all recorded and enriched data available. The core is the Timeline API, through which analyzed journeys and seamless user movement data are transferred. Other APIs provide SDK functions such as points of interest, support user communication and error analysis (e.g. optimization of permissions and battery settings at the user), and offer additional services (e.g. emergency service, address resolution). User data is kept secure and GDPR compliant, certified according to ISO 27001.
